Relevant Experience
Texas Creative; Copywriter Jan 2024 - Present
-Awarded a Bronze Pencil at the 2025 International Young Ones Student Awards in NYC, recognizing outstanding creative work among top student talent around the world in advertising, communications, and design
-Awarded scores of 5/6, 6/6, and 4/5 by industry professionals providing critical feedback on multiple advertising campaigns, demonstrating a high level of creative acumen and strategic insight
-Partnering with art directors in a prestigious advertising portfolio program, crafting strategic and innovative campaigns with an emphasis on creative teamwork and technical execution
Texas Advertising Group (TAG); Head of Industry Relations Dec 2024 - Present
-Conducting outreach and initiating communications with advertising and PR professionals, agencies, and brands to secure relevant and engaging guest speakers for organizational meetings
-Serving as the primary liaison between industry professionals and TAG, including scheduling, hosting Zoom sessions, moderating meetings, and facilitating networking opportunities for members
-Mentored two underclassmen members, providing insights and advice on advertising programs, course planning, internships, and networking within the industry
Texas Media & Analytics; Project Lead Aug 2024 - Apr 2025
-Led team that won 1st place overall in a full-scale pitch competition for DoorDash, partnering with Wavemaker on a real-world brief to craft and present a comprehensive communications strategy
-Developed strategic media plans using data-driven insights, focusing on audience research, media buying, and campaign optimization to drive effective advertising solutions
-Leveraged Tableau, Excel PivotTables, and GA4 to analyze e-commerce data, identifying key markets impacting revenue and reallocating budgets to optimize spending
SourceDay; Marketing Intern May 2024 - Aug 2024
-Managed startup company's LinkedIn, X, and Facebook platforms with a strategic emphasis on LinkedIn for B2B engagement, resulting in a follower increase of 200+ and 20,000+ additional impressions within two months
-Led the social media launch of SourceDay Intelligence (an AI and ML feature that predicts unforeseen risks in the supply chain), which played a key role in repositioning the brand as a risk management platform
-Conducted comprehensive competitor research to analyze thought leadership strategies and presented actionable recommendations for its integration into the completely redesigned company website
-Utilized Salesforce and ZoomInfo to identify and compile a list of key decision-makers within prospective clients that aligned with the company's Ideal Customer Profile (ICP), facilitating critical sales team discussions
Awards and Honors
-Bronze Pencil at the 2025 International Young Ones Student Awards
-1st Place in DoorDash Pitch Competition
-UT Distinguished College Scholar (2024, 2025)
-Moody College Dean’s List (Fall 2022 – Spring 2025)
Software Skills
-InDesign, Photoshop, Illustrator, GA4, Google Ads Search, Tableau (basic proficiency for data visualization), Amazon Ads Foundations Certification, Sprout Social, Salesforce, WordPress, LinkedIn Sales Navigator